A look into the future. The green, sustainability, recyclability. An eye to the past. History, tradition, experience.
With these assumptions, a winning project could only be born. Yes, because with our "Gree4visual" line, we have achieved an important first: designing and marketing entirely green visual communication products. Not a bad choice, in a country where consumers are increasingly attentive to the sustainability of the production process, preferring products and services that are the result of ethical choices.
After all, we at Kunstdünger (Art Fertilizer, the translation), have always had a cutting-edge vision: when it was born in 1995, its purpose was immediately clear, which was to nurture creativity. If in 2000 the first store was born where, primarily, projects were "only" developed, it was in 2002 that we expanded production. We begin to develop standard products for visual communication: information holders and spacers are the first products with which we begin to become a name in the visual communication industry. Thanks to almost 30 years of experience in the field, KDVisual becomes more and more a reference point, precisely because of the quality of its products, which are innovative and design-oriented. Products that manifest a continuous desire to offer the best, both in terms of quality and product. And it is precisely that meticulous attention to detail that, at a certain point, makes us realize how fundamental attention is to the choice of raw materials, the production process, right down to the packaging. And that's where we decide we want to try to make a difference. "We are convinced that everyone's choices can make a difference," begins KDvisual CEO Adalbert Linter. "When we decided to create this new Green line, the lowest common denominator was wood. A living, elegant material that always makes a difference in whatever environment you display it. Wood is an abundant and renewable material, biodegradable, non-toxic and non-polluting. It is undoubtedly the noblest material that we try to enhance with our products." Strong, light and rigorous in form, wood minimizes its limits of use, allowing both the designer and the end customer to enhance their ideas and expectations. It is also for this reason that products made by KDvisual, more and more often, are customizable with ad hoc measurements and lend themselves perfectly to changes in form and use. And increasingly, they are adaptable to "intimate" environments, such as personal homes and offices.
Such is the case with the latest floor and wall displays, Wood Rack Wall and Wood Rack Free, made entirely of beech wood, suitable for placing on the floor or wall respectively. Whether they are used as magazine racks or brochures racks matters little because their design is so classic and, at the same time, innovative, that it fits into any environment. But Kdvisual's innovation certainly does not stop there. Even in the world of picture frames, we have taken steps that no one had done before. The ability to customize a wooden frame, in fact, is not something you find every day. A print that, broken down, can go to make up a photograph, a personal image. An emotion. With Wood Frame Slim, then, the customer can not only have a frame in which to fit a fabric print without the use of tools. But much more. The customer himself can decide whether to make real compositions--of different shapes and sizes--with the most diverse fabric prints. The added possibility? Sound-absorbency, an option that can be taken advantage of by inserting a special panel between the frame and the print. And always by yourself. Always without tools.
In the field of visual communication, these products represent a real breakthrough. Not only because it is the first time that a company has ventured into developing and producing an entire line dedicated to green, even creating a dedicated (interactive) catalog, https://online.flippingbook.com/view/285603121/, but also because investing in ethical products means investing in the territory and nurturing a circular economy, which aims to preserve the value of products and services over time, and to untie the development of businesses and territories from the consumption of unfortunately exhaustible natural resources. "Communicate in a natural way" is the slogan chosen for this green line.
"Communicate in a natural way." As natural is the choice toward these media. That they can make a difference. Kind of like each of us. Who with his choices, more or less conscious, every day can decide to make a difference. Which, if sustainable, is surely better.
